"You had a purpose before anyone had an opinion"
Joanne Shank, MEdSelf-Love and Empowerment Coach

Life Coaching Barrie

  • You are the magical creator of your own life.
  • You can take any challenge and turn it into something spectacularly inspiring.
  • Your authentic self is crying out for you to set her free!
  • Let me show you how to unleash these truths and more!

I founded Damselfly Transformations with the conviction that all women are intuitive and influential creators. I believe that our trials and challenges summon us to tap into these strengths and that our ultimate quest is to bring them forth to manifest our very best lives.
As we move through life and face transitions and change, we are called upon to dive deep into our reservoirs of courage and discover what it means to take full responsibility for our lives and ourselves.

In navigating my own life experiences and challenges, I have come to the sobering realization that I alone am responsible for my goals, happiness, and well-being. As overwhelming as this realization has felt at times, it has also been incredibly freeing and empowering. Recognizing that I am the master creator of my life has given me the inspiration and enthusiasm to reach for the stars with no holds barred. I also know that when I walk in the consciousness of the woman I wish to be, the universe aligns with and supports me in this process.

Today, this life philosophy inspires my coaching. Using the resources and tools I discovered on my journey, I help women cultivate self-love so that they can create a life of joy, abundance, and unapologetic authenticity.

My "Damselfly Effect" Coaching program guides you through an exciting and insightful journey of self-exploration. By cultivating and ultimately mastering the Four Wings of Personal Growth, you will discover the resilience and self-confidence needed to move forward towards new and exhilarating goals.

These four essential qualities; self-care, self-love, self-awareness, and self-empowerment will ultimately allow you to:

Attract new, supportive, and loving relationships.
Find a career that inspires you and offers you financial freedom and stability.
Become a strong and powerful role model and mother for your children.
Become the very best version of yourself, the authentic version of yourself.
And reach any other goals you can dream of achieving.

I invite you not to waste one more minute and join me on this magical
journey that is yours to embrace!


"I am so glad I met Joanne Shank! She has an innate ability to make you feel comfortable and relaxed... Joanne truly listens without judgement and with the use of powerful questions, she allows you to tap into what is of most importance to you. I truly could not have gotten through these recent, challenging months, as well as I did, without her support... It is without reservation that I recommend Joanne as a coach."

Lucie Langevin-Neil

"As a colleague and mentor, Joanne proved to be an inspiring and influential individual. She is skilled at creating strong and trustworthy relationships and maintains confidentiality at all times. She has always motivated others to overcome obstacles and find the best solution."

Céline Dahary

"After working with Joanne for about 10 sessions I was very pleased with the results. Her questioning allowed me to increase my self-awareness and tap into my strengths. This allowed me to clarify and reach my goals."



Joanne was such a pleasure to work with. She was eager but relaxed and during a time when we have to constantly pivot when it comes to fundraising events, Joanne was easy extremely accommodating and was able to go with the flow. Joanne’s presentation and discussion on self-love and empowerment was a significant reminder for some and stark realization for others about the importance of ‘self-care’ and offered ways to techniques to practice self-love.

Katie Taylor 

         Development Manager at The Women & Children’s Shelter of Barrie            


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